Recent Posts
Study: When Email is Viewed Heavily Effects Where: 01/19/2012 Source: Ken Magill
Though mobile email viewership is steadily rising on a month-to-month basis, it plummets on Mondays, according to a...
Email + Mobile: No More Excuses: Get Started Optimizing for Mobile: 01/19/2012 Source: Stephanie Colleton, Return Path Original post cited here
In last month’s column, Julia Peavy listed “Explosive Mobile Growth” as her...
Minimizing email opt-outs in 2012: 01/18/2012 Contributor: Christina Galbornetti, Creative Director, V12 Group
Attrition rates for email marketing lists will continue to challenge marketers well into 2012....
Tell Congress: Don’t censor the Web: 01/18/2012 Source: Google.com
Millions of Americans oppose SOPA and PIPA because these bills would censor the Internet and slow economic growth in...
White House Will Not Support SOPA, PIPA: 01/16/2012 Source: Catharine Smith, The Huffington Post
Saturday marked a major victory for opponents of proposed anti-piracy legislation Stop Online Piracy Act...
5 Awesome Landing Page Lessons from Real Life Examples: 01/12/2012 Source: Corey Eridon, www.hubspot.com
On a previous blog post about marketing tests, a commenter asked for some examples of great landing...
WHITEPAPER: Data Licensing Guide to Leveraging Data Acquisition/Use for Better ROI: 01/12/2012 Data has always been the linchpin to success in any marketing campaign. As we move further into the 21st century—watching...
How Marketers Use Email: 01/12/2012 There are two main usages of email by marketers:
1. New Customer Prospecting/Acquisition:
Lead generation
Sales
Brand/awareness building
Grow mailing list
2. Customer Retention:
Transaction confirmations
Account summaries
Newsletters/news...
Market Opportunity for Email: 01/12/2012 By Mark Brownlow, Email Marketing Report, May 2010
People unfamiliar with email marketing often wonder what all the fuss is...
Why Segment Your List?: 01/12/2012 Delivering relevant content to segments in personalized ways requires more than an email address. It requires a database that accommodates...
Knowledge Center Archive
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WHITEPAPER: Data Licensing Guide to Leveraging Data Acquisition/Use for Better ROI
Posted on January 12, 2012 | No CommentsData has always been the linchpin to success in any marketing campaign. As we move further into the 21st century—watching both consumer and business media consumption trends evolve rapidly while customers’ high expectation levels drive stiff competition—the ability to obtain and leverage quality data at... -
How Marketers Use Email
Posted on January 12, 2012 | No CommentsThere are two main usages of email by marketers: 1. New Customer Prospecting/Acquisition: Lead generation Sales Brand/awareness building Grow mailing list 2. Customer Retention: Transaction confirmations Account summaries Newsletters/news alerts Promotional -
Market Opportunity for Email
Posted on January 12, 2012 | No CommentsBy Mark Brownlow, Email Marketing Report, May 2010 People unfamiliar with email marketing often wonder what all the fuss is about. Didn’t spam kill email as a marketing vehicle? And if spam didn’t kill it, what about blogs, Twitter and all the other clever ways... -
WHITEPAPER: Top 10 Mobile Design Tips for Email
Posted on July 13, 2011 | No CommentsSo many smartphones, so little time to design an email template that works for them all! The team at V12 Group has compiled the 10 top best design tips that can turn your everyday email design template into a mobile-friendly version to help solve most... -
WHITEPAPER: Phishing Facts for Email Marketers
Posted on April 20, 2011 | No CommentsThis paper will help marketers better understand ‘phishing’ factors, the risks involved, and how it can impact email campaigns. Email phishing attacks are destructive for everyone, it’s not just the brands (and their customers) who fall victim to this scam…it’s the entire email community who... -
WHITEPAPER: Getting “Smart” About Email Mobile Marketing
Posted on March 9, 2011 | No CommentsGetting “Smart” About Email Mobile Marketing Do you own a smartphone? How frequently do you check your email on your mobile device? The answers to these questions make it clear that mobile marketing is the wave of the future. [Click to download your complimentary white... -
Email Glossary of Terms
Posted on June 6, 2010 | No Comments1st-Party Cookie: A piece of code placed on the user‘s browser by the website they are currently visiting that is used to track visitor behavior. 3rd-Party Cookie: A piece of code used to track user behavior, placed on the user‘s browser by someone other than...