Recent Posts
Study: When Email is Viewed Heavily Effects Where: 01/19/2012 Source: Ken Magill
Though mobile email viewership is steadily rising on a month-to-month basis, it plummets on Mondays, according to a...
Email + Mobile: No More Excuses: Get Started Optimizing for Mobile: 01/19/2012 Source: Stephanie Colleton, Return Path Original post cited here
In last month’s column, Julia Peavy listed “Explosive Mobile Growth” as her...
Minimizing email opt-outs in 2012: 01/18/2012 Contributor: Christina Galbornetti, Creative Director, V12 Group
Attrition rates for email marketing lists will continue to challenge marketers well into 2012....
Tell Congress: Don’t censor the Web: 01/18/2012 Source: Google.com
Millions of Americans oppose SOPA and PIPA because these bills would censor the Internet and slow economic growth in...
White House Will Not Support SOPA, PIPA: 01/16/2012 Source: Catharine Smith, The Huffington Post
Saturday marked a major victory for opponents of proposed anti-piracy legislation Stop Online Piracy Act...
5 Awesome Landing Page Lessons from Real Life Examples: 01/12/2012 Source: Corey Eridon, www.hubspot.com
On a previous blog post about marketing tests, a commenter asked for some examples of great landing...
WHITEPAPER: Data Licensing Guide to Leveraging Data Acquisition/Use for Better ROI: 01/12/2012 Data has always been the linchpin to success in any marketing campaign. As we move further into the 21st century—watching...
How Marketers Use Email: 01/12/2012 There are two main usages of email by marketers:
1. New Customer Prospecting/Acquisition:
Lead generation
Sales
Brand/awareness building
Grow mailing list
2. Customer Retention:
Transaction confirmations
Account summaries
Newsletters/news...
Market Opportunity for Email: 01/12/2012 By Mark Brownlow, Email Marketing Report, May 2010
People unfamiliar with email marketing often wonder what all the fuss is...
Why Segment Your List?: 01/12/2012 Delivering relevant content to segments in personalized ways requires more than an email address. It requires a database that accommodates...
Trends Archive
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Study: When Email is Viewed Heavily Effects Where
Posted on January 19, 2012 | No CommentsSource: Ken Magill Though mobile email viewership is steadily rising on a month-to-month basis, it plummets on Mondays, according to a study released today by email security and deliverability firm Return Path. The drop apparently coincides with people getting back to work and interacting with... -
Minimizing email opt-outs in 2012
Posted on January 18, 2012 | No CommentsContributor: Christina Galbornetti, Creative Director, V12 Group Attrition rates for email marketing lists will continue to challenge marketers well into 2012. The never-ending battle to forge past advancing spam filters, engage recipients and maintain subscribers just add to the email wars. The DMA estimated that... -
6 Ways to Spice Up Bland Email Marketing Campaigns
Posted on January 5, 2012 | No CommentsHere’s another post chock full of strategies that can be used in acquisition email campaigns. I especially love the “secret code” segmentation which can be easily applied to any V12 client launch. It’s also a GREAT tactic to see what offer outperforms. The tips on... -
Five things you can do to improve your email before 2012
Posted on December 21, 2011 | No CommentsSource: Jeanette Brown, Marketing Strategy Manager at Informz 2012 is just around the corner and it’s time to fill those email marketing resolutions you created for yourself a year ago. With the few days we have left, here are five quick things that can be... -
The Do’s and Don’ts of Using Media in Prospecting Email
Posted on November 23, 2011 | No CommentsBy: Christina Galbornetti, Director of Creative Services | V12 Group The digital space is paving the way for marketers to better communicate with their customers like no other medium today. Videos, like those seen on YouTube have become a top tool and technique for engaging... -
Survey Incentives: Response Rates and Data Quality
Posted on November 18, 2011 | No CommentsMany clients are interested in conducting surveys to gain knowledge and insight into not only customers, but potential customers. The most cost-effective way to conduct a survey is through the email channel. But, just like emails designed to sell a product or service, the offer... -
The 5 Critical Components of Fantastic Lead-Capture Forms
Posted on November 9, 2011 | No CommentsLanding Pages are a critical part to not only lead gen, but also email marketing. This post covers some of the critical requirements needed for building a successful landing page including positioning, length, form fields and more… Posted by Sarah Goliger, HubSpot.com This article is... -
Retailers Open a New Vein for Email Marketing
Posted on November 7, 2011 | No CommentsContributor: C. Galbornetti, V12 Group Email takes a big hit now given the fact it’s an “older” technology that’s considered a thing of the past by many marketers (especially staunch supporters of social media tweeting live from their desks). But, the one thing that social... -
2011 Trend Watch Questions and Answers
Posted on September 7, 2011 | No CommentsExcerpts taken from a recent Webinar: The Future of Email Written by Jennifer Cook, Nello Franco, Lyris On Social Media/Social Currency: Q: What’s the best way to run a promotion through social media to gain social currency? A: The first step is to figure out... -
The Newest Trend for Retailers: Emailing Customers’ Receipts
Posted on August 17, 2011 | No CommentsOne of the main reasons I fell in love with the email industry (after a 4 year stint in direct mail) was the fact it was cost-effective for clients AND environmentally friendly for the world. I think all that wasted junk mail had me feeling...