Recent Posts
Study: When Email is Viewed Heavily Effects Where: 01/19/2012 Source: Ken Magill
Though mobile email viewership is steadily rising on a month-to-month basis, it plummets on Mondays, according to a...
Email + Mobile: No More Excuses: Get Started Optimizing for Mobile: 01/19/2012 Source: Stephanie Colleton, Return Path Original post cited here
In last month’s column, Julia Peavy listed “Explosive Mobile Growth” as her...
Minimizing email opt-outs in 2012: 01/18/2012 Contributor: Christina Galbornetti, Creative Director, V12 Group
Attrition rates for email marketing lists will continue to challenge marketers well into 2012....
Tell Congress: Don’t censor the Web: 01/18/2012 Source: Google.com
Millions of Americans oppose SOPA and PIPA because these bills would censor the Internet and slow economic growth in...
White House Will Not Support SOPA, PIPA: 01/16/2012 Source: Catharine Smith, The Huffington Post
Saturday marked a major victory for opponents of proposed anti-piracy legislation Stop Online Piracy Act...
5 Awesome Landing Page Lessons from Real Life Examples: 01/12/2012 Source: Corey Eridon, www.hubspot.com
On a previous blog post about marketing tests, a commenter asked for some examples of great landing...
WHITEPAPER: Data Licensing Guide to Leveraging Data Acquisition/Use for Better ROI: 01/12/2012 Data has always been the linchpin to success in any marketing campaign. As we move further into the 21st century—watching...
How Marketers Use Email: 01/12/2012 There are two main usages of email by marketers:
1. New Customer Prospecting/Acquisition:
Lead generation
Sales
Brand/awareness building
Grow mailing list
2. Customer Retention:
Transaction confirmations
Account summaries
Newsletters/news...
Market Opportunity for Email: 01/12/2012 By Mark Brownlow, Email Marketing Report, May 2010
People unfamiliar with email marketing often wonder what all the fuss is...
Why Segment Your List?: 01/12/2012 Delivering relevant content to segments in personalized ways requires more than an email address. It requires a database that accommodates...
Stats Archive
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Study: When Email is Viewed Heavily Effects Where
Posted on January 19, 2012 | No CommentsSource: Ken Magill Though mobile email viewership is steadily rising on a month-to-month basis, it plummets on Mondays, according to a study released today by email security and deliverability firm Return Path. The drop apparently coincides with people getting back to work and interacting with... -
Survey Incentives: Response Rates and Data Quality
Posted on November 18, 2011 | No CommentsMany clients are interested in conducting surveys to gain knowledge and insight into not only customers, but potential customers. The most cost-effective way to conduct a survey is through the email channel. But, just like emails designed to sell a product or service, the offer... -
Email marketing converts recipients
Posted on June 7, 2011 | No CommentsNothing really new or shocking to report here, but interesting stats for CRM campaigns. You won’t see these numbers for acquisition email, BUT the same principles of relevant content and recipient engagement still apply!!!!!!! Stay thirsty, my friends… Source: www.brafton.com Here’s a message for marketers... -
Why There Are So Few Personalized Emails
Posted on June 2, 2011 | No CommentsEmail personalization is a popular way to boost response but is quickly being replaced with upping the frequency that companies are sending emails…this transition is costing companies to lose their most valuable customers. This article dives into the complexity of frequency vs personalization and how... -
The Future of Mobile Messaging
Posted on May 19, 2011 | No CommentsHere’s a compelling report on mobile messaging that provides important insights on the impact mobile devices have on email marketing campaigns. However, you can’t ignore desktop and webmail experiences. Come back next week when I’ll be posting some tips on designing for mobile devices. Source:... -
More Marketers Using Email for Prospecting: Survey
Posted on April 21, 2011 | No CommentsSource: Beth Negus Viveiros, Chiefmarketer.com Eighty-five percent of respondents to this year’s annual Chief Marketer Lead Generation Survey plan to use email in 2011 as a prospecting tool, compared to 80.2% in 2010. The highest portion of respondents—44%—said they will use email to focus on... -
Why Your Email Inbox Is Bringing Home the Bacon
Posted on March 28, 2011 | No CommentsSource: Todd Wasserman, www.mashable.com Bacon (or “bacn”) is known as the more legitimate cousin of spam. The big difference, though, is that bacon is something you ask for. Good examples of bacon include Google News updates, Facebook notifications and Groupon deals. In practice, the fact... -
Email Conversion Rates Are Up
Posted on March 23, 2011 | No CommentsEpsilon reports that average email conversion rates were up significantly in the fourth quarter of 2010 over the previous quarter and over the previous year. While this reporting is based on a combination of CRM and Acquisition email campaigns across multiple industries, the overall finding is... -
Email Industry Statistics
Posted on June 4, 2010 | No CommentsBranding A recent study reported that 40% of Internet users in the US changed their opinions of brands due to information they gathered online. This data is reinforcement that it’s more important than ever to make sure that the image you are portraying online, and...