Recent Posts
Study: When Email is Viewed Heavily Effects Where: 01/19/2012 Source: Ken Magill
Though mobile email viewership is steadily rising on a month-to-month basis, it plummets on Mondays, according to a...
Email + Mobile: No More Excuses: Get Started Optimizing for Mobile: 01/19/2012 Source: Stephanie Colleton, Return Path Original post cited here
In last month’s column, Julia Peavy listed “Explosive Mobile Growth” as her...
Minimizing email opt-outs in 2012: 01/18/2012 Contributor: Christina Galbornetti, Creative Director, V12 Group
Attrition rates for email marketing lists will continue to challenge marketers well into 2012....
Tell Congress: Don’t censor the Web: 01/18/2012 Source: Google.com
Millions of Americans oppose SOPA and PIPA because these bills would censor the Internet and slow economic growth in...
White House Will Not Support SOPA, PIPA: 01/16/2012 Source: Catharine Smith, The Huffington Post
Saturday marked a major victory for opponents of proposed anti-piracy legislation Stop Online Piracy Act...
5 Awesome Landing Page Lessons from Real Life Examples: 01/12/2012 Source: Corey Eridon, www.hubspot.com
On a previous blog post about marketing tests, a commenter asked for some examples of great landing...
WHITEPAPER: Data Licensing Guide to Leveraging Data Acquisition/Use for Better ROI: 01/12/2012 Data has always been the linchpin to success in any marketing campaign. As we move further into the 21st century—watching...
How Marketers Use Email: 01/12/2012 There are two main usages of email by marketers:
1. New Customer Prospecting/Acquisition:
Lead generation
Sales
Brand/awareness building
Grow mailing list
2. Customer Retention:
Transaction confirmations
Account summaries
Newsletters/news...
Market Opportunity for Email: 01/12/2012 By Mark Brownlow, Email Marketing Report, May 2010
People unfamiliar with email marketing often wonder what all the fuss is...
Why Segment Your List?: 01/12/2012 Delivering relevant content to segments in personalized ways requires more than an email address. It requires a database that accommodates...
Social Media Archive
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Tell Congress: Don’t censor the Web
Posted on January 18, 2012 | No CommentsSource: Google.com Millions of Americans oppose SOPA and PIPA because these bills would censor the Internet and slow economic growth in the U.S. Two bills before Congress, known as the Protect IP Act (PIPA) in the Senate and the Stop Online Piracy Act (SOPA) in... -
White House Will Not Support SOPA, PIPA
Posted on January 16, 2012 | No CommentsSource: Catharine Smith, The Huffington Post Saturday marked a major victory for opponents of proposed anti-piracy legislation Stop Online Piracy Act (SOPA) and PROTECT IP Act (PIPA), which would target foreign-based websites violating U.S. copyrights. House of Representatives bill SOPA and its Senate counterpart PIPA... -
Five things you can do to improve your email before 2012
Posted on December 21, 2011 | No CommentsSource: Jeanette Brown, Marketing Strategy Manager at Informz 2012 is just around the corner and it’s time to fill those email marketing resolutions you created for yourself a year ago. With the few days we have left, here are five quick things that can be... -
The Do’s and Don’ts of Using Media in Prospecting Email
Posted on November 23, 2011 | No CommentsBy: Christina Galbornetti, Director of Creative Services | V12 Group The digital space is paving the way for marketers to better communicate with their customers like no other medium today. Videos, like those seen on YouTube have become a top tool and technique for engaging... -
Five Reasons Why Websites Still Matter
Posted on October 5, 2011 | No CommentsJust back from DMA2011: The Direct Marketing Association’s Annual Trade Show Event and I’m fresh with ideas for marketing for both the email and social arenas…and then I stumble upon this article (which I thought was a given industry law) that…WEBSITES STILL MATTER!! Don’t overlook... -
2011 Trend Watch Questions and Answers
Posted on September 7, 2011 | No CommentsExcerpts taken from a recent Webinar: The Future of Email Written by Jennifer Cook, Nello Franco, Lyris On Social Media/Social Currency: Q: What’s the best way to run a promotion through social media to gain social currency? A: The first step is to figure out... -
5 Steps to Spelling Out E-M-A-I-L
Posted on August 8, 2011 | No CommentsSource: www.blog.hubspot.com with Guest Poster Jim Ducharme, a social media professional and online marketing consultant who helps companies use an integrated approach to their online marketing. You can read more of his thoughts on social and marketing at: www.hugehead.ca. There’s nothing I love more than... -
5 Email Marketing Trends You Can’t Ignore (& How to Take Advantage of Them)
Posted on June 1, 2011 | No CommentsSource: Veronica Maria Jarski, MarketingProfs Email marketing is thriving—especially for businesses who can adapt it to the changing world. In a kick-off talk for the MarketingProfs University email marketing course, Loren McDonald (vice president of Industry Relations at Silverpop) discussed the hottest email marketing trends—and... -
I’m Water, You’re Glue: 8 Ways Email Is the Sticky Stuff of Digital Dialog
Posted on May 3, 2011 | No CommentsI cannot recommend this post enough to clients who are looking to email as the be all, end all of revenue potential. It’s just the tip of the iceberg in the online space for marketers. This post will really give you a sense of how... -
Email Marketing and Social Media Get Married
Posted on March 15, 2011 | No CommentsWith all the talk of social media killing email, finally there’s something to shed the light on how the 2 form the perfect union (and we’ve been saying it all along)… One of V12′s astute Product Managers (Mike Boyle) found this post that we think...