Recent Posts
Study: When Email is Viewed Heavily Effects Where: 01/19/2012 Source: Ken Magill
Though mobile email viewership is steadily rising on a month-to-month basis, it plummets on Mondays, according to a...
Email + Mobile: No More Excuses: Get Started Optimizing for Mobile: 01/19/2012 Source: Stephanie Colleton, Return Path Original post cited here
In last month’s column, Julia Peavy listed “Explosive Mobile Growth” as her...
Minimizing email opt-outs in 2012: 01/18/2012 Contributor: Christina Galbornetti, Creative Director, V12 Group
Attrition rates for email marketing lists will continue to challenge marketers well into 2012....
Tell Congress: Don’t censor the Web: 01/18/2012 Source: Google.com
Millions of Americans oppose SOPA and PIPA because these bills would censor the Internet and slow economic growth in...
White House Will Not Support SOPA, PIPA: 01/16/2012 Source: Catharine Smith, The Huffington Post
Saturday marked a major victory for opponents of proposed anti-piracy legislation Stop Online Piracy Act...
5 Awesome Landing Page Lessons from Real Life Examples: 01/12/2012 Source: Corey Eridon, www.hubspot.com
On a previous blog post about marketing tests, a commenter asked for some examples of great landing...
WHITEPAPER: Data Licensing Guide to Leveraging Data Acquisition/Use for Better ROI: 01/12/2012 Data has always been the linchpin to success in any marketing campaign. As we move further into the 21st century—watching...
How Marketers Use Email: 01/12/2012 There are two main usages of email by marketers:
1. New Customer Prospecting/Acquisition:
Lead generation
Sales
Brand/awareness building
Grow mailing list
2. Customer Retention:
Transaction confirmations
Account summaries
Newsletters/news...
Market Opportunity for Email: 01/12/2012 By Mark Brownlow, Email Marketing Report, May 2010
People unfamiliar with email marketing often wonder what all the fuss is...
Why Segment Your List?: 01/12/2012 Delivering relevant content to segments in personalized ways requires more than an email address. It requires a database that accommodates...
News & Articles Archive
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Tell Congress: Don’t censor the Web
Posted on January 18, 2012 | No CommentsSource: Google.com Millions of Americans oppose SOPA and PIPA because these bills would censor the Internet and slow economic growth in the U.S. Two bills before Congress, known as the Protect IP Act (PIPA) in the Senate and the Stop Online Piracy Act (SOPA) in... -
White House Will Not Support SOPA, PIPA
Posted on January 16, 2012 | No CommentsSource: Catharine Smith, The Huffington Post Saturday marked a major victory for opponents of proposed anti-piracy legislation Stop Online Piracy Act (SOPA) and PROTECT IP Act (PIPA), which would target foreign-based websites violating U.S. copyrights. House of Representatives bill SOPA and its Senate counterpart PIPA... -
Five Reasons Why Websites Still Matter
Posted on October 5, 2011 | No CommentsJust back from DMA2011: The Direct Marketing Association’s Annual Trade Show Event and I’m fresh with ideas for marketing for both the email and social arenas…and then I stumble upon this article (which I thought was a given industry law) that…WEBSITES STILL MATTER!! Don’t overlook... -
The Newest Trend for Retailers: Emailing Customers’ Receipts
Posted on August 17, 2011 | No CommentsOne of the main reasons I fell in love with the email industry (after a 4 year stint in direct mail) was the fact it was cost-effective for clients AND environmentally friendly for the world. I think all that wasted junk mail had me feeling... -
Five Fundamentals To Great Email Marketing In 2011
Posted on June 28, 2011 | No CommentsThis is a higher level thinking to email marketing with some strategies to consider this year and beyond. Source: David Baker, Media Post The essentials of great email marketing programs have not changed a lot over the years, but the number of options at your... -
Verizon Killing Unlimited Data Plans Soon
Posted on June 23, 2011 | No CommentsThey’ve been saying it for over a year, but Verizon is finally pulling the trigger on limiting their data network so customers will feel that punch. This will impact today’s email marketers in that consumers checking email on mobile devices won’t want to use up... -
Fire Up Your Marketing with Mini Campaigns
Posted on June 8, 2011 | No CommentsWe love the idea of using mini campaigns to light up your email marketing not just for CRM campaigns, but for prospecting too. Mini campaigns not only support other channels of social media, but are also a great opportunity to test subject lines, imagery and... -
The Future of Mobile Messaging
Posted on May 19, 2011 | No CommentsHere’s a compelling report on mobile messaging that provides important insights on the impact mobile devices have on email marketing campaigns. However, you can’t ignore desktop and webmail experiences. Come back next week when I’ll be posting some tips on designing for mobile devices. Source:... -
MarketingSherpa Email Awards 2011
Posted on May 17, 2011 | No CommentsFrom personalization, segmentation to re-engagement and lead gen, these CRM emails show how the leaders in the email space build strategic multi-channel campaigns that generate results. While many clients may not have big budgets to hire agencies and consultants to pull this off, you can... -
And the Winner for Best Email Message is…
Posted on May 12, 2011 | No CommentsI’m posting this CRM winner to show that innovative emails can work and to always think outside the box, THEN tailor those ideas using V12′s Best Practices for Prospecting. Congrats to Olympus for this ground breaking achievement in internet advertising. I love the idea of...