Recent Posts
Study: When Email is Viewed Heavily Effects Where: 01/19/2012 Source: Ken Magill
Though mobile email viewership is steadily rising on a month-to-month basis, it plummets on Mondays, according to a...
Email + Mobile: No More Excuses: Get Started Optimizing for Mobile: 01/19/2012 Source: Stephanie Colleton, Return Path Original post cited here
In last month’s column, Julia Peavy listed “Explosive Mobile Growth” as her...
Minimizing email opt-outs in 2012: 01/18/2012 Contributor: Christina Galbornetti, Creative Director, V12 Group
Attrition rates for email marketing lists will continue to challenge marketers well into 2012....
Tell Congress: Don’t censor the Web: 01/18/2012 Source: Google.com
Millions of Americans oppose SOPA and PIPA because these bills would censor the Internet and slow economic growth in...
White House Will Not Support SOPA, PIPA: 01/16/2012 Source: Catharine Smith, The Huffington Post
Saturday marked a major victory for opponents of proposed anti-piracy legislation Stop Online Piracy Act...
5 Awesome Landing Page Lessons from Real Life Examples: 01/12/2012 Source: Corey Eridon, www.hubspot.com
On a previous blog post about marketing tests, a commenter asked for some examples of great landing...
WHITEPAPER: Data Licensing Guide to Leveraging Data Acquisition/Use for Better ROI: 01/12/2012 Data has always been the linchpin to success in any marketing campaign. As we move further into the 21st century—watching...
How Marketers Use Email: 01/12/2012 There are two main usages of email by marketers:
1. New Customer Prospecting/Acquisition:
Lead generation
Sales
Brand/awareness building
Grow mailing list
2. Customer Retention:
Transaction confirmations
Account summaries
Newsletters/news...
Market Opportunity for Email: 01/12/2012 By Mark Brownlow, Email Marketing Report, May 2010
People unfamiliar with email marketing often wonder what all the fuss is...
Why Segment Your List?: 01/12/2012 Delivering relevant content to segments in personalized ways requires more than an email address. It requires a database that accommodates...
Legislation/Laws Archive
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White House Will Not Support SOPA, PIPA
Posted on January 16, 2012 | No CommentsSource: Catharine Smith, The Huffington Post Saturday marked a major victory for opponents of proposed anti-piracy legislation Stop Online Piracy Act (SOPA) and PROTECT IP Act (PIPA), which would target foreign-based websites violating U.S. copyrights. House of Representatives bill SOPA and its Senate counterpart PIPA... -
Spam Network Shut Down
Posted on March 22, 2011 | No CommentsSource: Nick Wingfield, Wall Street Journal Microsoft Corp. and federal law enforcement agents seized computer equipment from Internet hosting facilities across the U.S. in a sweeping legal attack designed to cripple the leading source of junk email on the Internet. Microsoft launched the raids as... -
DMA in DC 2011: How Washington Impacts Bottom Line
Posted on March 2, 2011 | No CommentsMarch 15-16 2011, Venable, 575 7th Street NW, Washington, DC 20004 Whether you realize it or not, every aspect of your organization is affected by public policy at the state and federal levels. Unless you register for DMA in DC 2011, your business will not... -
Legislation and ‘Do Not Track’
Posted on March 2, 2011 | No CommentsSource: Jeff Green, ClickZ In February, the House of Representatives introduced its version of “Do Not Track” legislation, moving the online privacy discussion past the stage of opinion pieces and Twitter debates, and firmly into the legislative realm. As the debate evolves, how can we... -
E-mail Relevancy Powered by Privacy
Posted on February 22, 2011 | No CommentsSource: Dennis Dayman, ClickZ It used to be only things that mattered to senders of email were simple content and filters. But in today’s society where consumers suffer from information overload and are worried about data collection practices, marketers must face a new set of... -
New Senate Privacy Group to Focus on Behavioral Ads, Facebook
Posted on February 15, 2011 | No CommentsSource: Kate Kaye, ClickZ Another legislative body will now have its fingers in the online privacy pie. Senator Al Franken, a Democrat from Minnesota, has been chosen to head up a new Senate privacy subcommittee. The newly-formed subcommittee on Privacy, Technology and the Law was... -
U.S. Congress Planning Broader Email & Digital Marketing Enforcement and Regulatory Power for the FTC
Posted on February 4, 2011 | No CommentsSource: Stephanie Miller, ReturnPath & EEC The recession has made citizens more attentive to scams, especially those that promise easy money or frighten people about the banking system. This accelerates the already large regulatory agenda of the U.S. Federal Trade Commission (FTC), whose role as... -
FTC Staff Issues Privacy Report, Offers Framework for Consumers, Businesses, and Policymakers
Posted on February 4, 2011 | No CommentsSource: Federal Trade Commission, Press Release, December 1, 2010 The Federal Trade Commission, the nation’s chief privacy policy and enforcement agency for 40 years, issued a preliminary staff report that proposes a framework to balance the privacy interests of consumers with innovation that relies on... -
Self-Regulatory Principles for Online Behavioral Advertising
Posted on February 2, 2011 | No CommentsThe cross-industry Self-Regulatory Program for Online Behavioral Advertising was developed by leading industry associations to apply consumer-friendly standards to online behavioral advertising across the Internet. Online behavioral advertising increasingly supports the convenient access to content, services, and applications over the Internet that consumers have come... -
DMA Launches Enforcement for Online Behavioral Advertising
Posted on January 31, 2011 | No CommentsSource: Direct Marketing Association, Press Release The Direct Marketing Association announced today that it is beginning enforcement activities to ensure industry compliance with the Self-Regulatory Program for Online Behavioral Advertising (the Program), which DMA launched with its association partners in October 2010. The Program gives...