Recent Posts
Study: When Email is Viewed Heavily Effects Where: 01/19/2012 Source: Ken Magill
Though mobile email viewership is steadily rising on a month-to-month basis, it plummets on Mondays, according to a...
Email + Mobile: No More Excuses: Get Started Optimizing for Mobile: 01/19/2012 Source: Stephanie Colleton, Return Path Original post cited here
In last month’s column, Julia Peavy listed “Explosive Mobile Growth” as her...
Minimizing email opt-outs in 2012: 01/18/2012 Contributor: Christina Galbornetti, Creative Director, V12 Group
Attrition rates for email marketing lists will continue to challenge marketers well into 2012....
Tell Congress: Don’t censor the Web: 01/18/2012 Source: Google.com
Millions of Americans oppose SOPA and PIPA because these bills would censor the Internet and slow economic growth in...
White House Will Not Support SOPA, PIPA: 01/16/2012 Source: Catharine Smith, The Huffington Post
Saturday marked a major victory for opponents of proposed anti-piracy legislation Stop Online Piracy Act...
5 Awesome Landing Page Lessons from Real Life Examples: 01/12/2012 Source: Corey Eridon, www.hubspot.com
On a previous blog post about marketing tests, a commenter asked for some examples of great landing...
WHITEPAPER: Data Licensing Guide to Leveraging Data Acquisition/Use for Better ROI: 01/12/2012 Data has always been the linchpin to success in any marketing campaign. As we move further into the 21st century—watching...
How Marketers Use Email: 01/12/2012 There are two main usages of email by marketers:
1. New Customer Prospecting/Acquisition:
Lead generation
Sales
Brand/awareness building
Grow mailing list
2. Customer Retention:
Transaction confirmations
Account summaries
Newsletters/news...
Market Opportunity for Email: 01/12/2012 By Mark Brownlow, Email Marketing Report, May 2010
People unfamiliar with email marketing often wonder what all the fuss is...
Why Segment Your List?: 01/12/2012 Delivering relevant content to segments in personalized ways requires more than an email address. It requires a database that accommodates...
Email Lists Archive
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Minimizing email opt-outs in 2012
Posted on January 18, 2012 | No CommentsContributor: Christina Galbornetti, Creative Director, V12 Group Attrition rates for email marketing lists will continue to challenge marketers well into 2012. The never-ending battle to forge past advancing spam filters, engage recipients and maintain subscribers just add to the email wars. The DMA estimated that... -
WHITEPAPER: Data Licensing Guide to Leveraging Data Acquisition/Use for Better ROI
Posted on January 12, 2012 | No CommentsData has always been the linchpin to success in any marketing campaign. As we move further into the 21st century—watching both consumer and business media consumption trends evolve rapidly while customers’ high expectation levels drive stiff competition—the ability to obtain and leverage quality data at... -
Why Segment Your List?
Posted on January 12, 2012 | No CommentsDelivering relevant content to segments in personalized ways requires more than an email address. It requires a database that accommodates multiple fields of information and data capture points with information entry fields corresponding to the database. The more information collected, the greater the ability to... -
Types of Email Marketing Lists
Posted on January 12, 2012 | No CommentsThere are three types of email lists used for email marketing. It is important to know what type of list is being referred to or reported on when it comes to performance metrics. It is like comparing apples to oranges and can provide very misleading... -
Available Data Selects
Posted on January 1, 2012 | No CommentsV12 Group has over 260+ selects (specific data fields) that can be used for highly targeted email acquisition campaigns. This includes demographic, geographic, lifestyle, interests, and behavioral data. An email address has no value unless you know something about the person who owns it. An... -
Types of Opt-ins
Posted on January 1, 2012 | No CommentsThere are three different types of opt-ins when it comes to building a permission email database; (1) Single opt-in, (2) Double opt-in, and (3) Pending opt-in. The double opt-in process is more complex and reduces opt-in rate and is far less likely to be used.... -
It’s All About the List: 3 Reasons to Practice Good Email List Hygiene
Posted on October 12, 2011 | No CommentsV12 Group’s core offering is our repository of premium consumer and business data that can be used for CRM or acquisition purposes. Data Hygiene is one of the most cost-effective ways that marketers can trim their budgets by weeding out customers that no longer have... -
Gettin’ Granular: Segmenting Your Email Statistics
Posted on April 19, 2011 | No CommentsSource: Tim Falls, Deliverability.com Why We Track Statistics are critical to any email campaign, be it bulk or transactional. In order to run efficient and effective campaigns, an organization must have in place some way of gaining insight into how their messages are received... -
Hygiene and Suppression
Posted on June 8, 2010 | No CommentsRegular list hygiene is essential for healthy results and reputation. Without proper list hygiene, you risk losing contact with your customers, damaging your sender reputation and getting your emails blocked by the ISPs. The following activities are an essential part of a successful list hygiene...