Recent Posts
Study: When Email is Viewed Heavily Effects Where: 01/19/2012 Source: Ken Magill
Though mobile email viewership is steadily rising on a month-to-month basis, it plummets on Mondays, according to a...
Email + Mobile: No More Excuses: Get Started Optimizing for Mobile: 01/19/2012 Source: Stephanie Colleton, Return Path Original post cited here
In last month’s column, Julia Peavy listed “Explosive Mobile Growth” as her...
Minimizing email opt-outs in 2012: 01/18/2012 Contributor: Christina Galbornetti, Creative Director, V12 Group
Attrition rates for email marketing lists will continue to challenge marketers well into 2012....
Tell Congress: Don’t censor the Web: 01/18/2012 Source: Google.com
Millions of Americans oppose SOPA and PIPA because these bills would censor the Internet and slow economic growth in...
White House Will Not Support SOPA, PIPA: 01/16/2012 Source: Catharine Smith, The Huffington Post
Saturday marked a major victory for opponents of proposed anti-piracy legislation Stop Online Piracy Act...
5 Awesome Landing Page Lessons from Real Life Examples: 01/12/2012 Source: Corey Eridon, www.hubspot.com
On a previous blog post about marketing tests, a commenter asked for some examples of great landing...
WHITEPAPER: Data Licensing Guide to Leveraging Data Acquisition/Use for Better ROI: 01/12/2012 Data has always been the linchpin to success in any marketing campaign. As we move further into the 21st century—watching...
How Marketers Use Email: 01/12/2012 There are two main usages of email by marketers:
1. New Customer Prospecting/Acquisition:
Lead generation
Sales
Brand/awareness building
Grow mailing list
2. Customer Retention:
Transaction confirmations
Account summaries
Newsletters/news...
Market Opportunity for Email: 01/12/2012 By Mark Brownlow, Email Marketing Report, May 2010
People unfamiliar with email marketing often wonder what all the fuss is...
Why Segment Your List?: 01/12/2012 Delivering relevant content to segments in personalized ways requires more than an email address. It requires a database that accommodates...
What to Expect Archive
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Before You Launch Your Next Marketing Campaign – The 7 Deadliest Marketing Mistakes
Posted on August 25, 2011 | No CommentsSource: Jessica Swanson, Manta via www.sosemarketing.com Before you launch your next marketing campaign, whether online or offline, make sure to avoid some of the most common marketing mistakes. 1. Failure to write a powerful headline. Whether you’re writing a newspaper ad, email message or press... -
Tactics for Engaging Email Subscribers: Five Companies Getting It Right
Posted on July 6, 2011 | No CommentsSource: Kara Trivunovic, MarketingProfs.com In this article, you’ll learn… The pros and cons of focusing on engagement as an email metric How engagement levels today can affect your email deliverability in the future Out-of-the-box ways to drive engagement “Engagement” is a term that has sprung... -
Books on Email Marketing
Posted on April 14, 2011 | No CommentsSource: Email Marketing Reports Overview This list from Email-Marketing-Reports.com answers the question “what books would you recommend on email marketing?” 2011 Email Marketing Benchmark Guide by MarketingSherpa | Review of older edition | More info and sales site This annual report has become a kind... -
Study: Gmail users younger, better-educated than AOL, Yahoo! users
Posted on March 30, 2011 | No CommentsCustomer Profiling has never been more necessary than right now given that marketers are looking for the very best ways to target better prospects who are more likely to respond to their offers and messages. This is directly related to improving return on marketing investment... -
Why Your Email Inbox Is Bringing Home the Bacon
Posted on March 28, 2011 | No CommentsSource: Todd Wasserman, www.mashable.com Bacon (or “bacn”) is known as the more legitimate cousin of spam. The big difference, though, is that bacon is something you ask for. Good examples of bacon include Google News updates, Facebook notifications and Groupon deals. In practice, the fact... -
Email Conversion Rates Are Up
Posted on March 23, 2011 | No CommentsEpsilon reports that average email conversion rates were up significantly in the fourth quarter of 2010 over the previous quarter and over the previous year. While this reporting is based on a combination of CRM and Acquisition email campaigns across multiple industries, the overall finding is... -
Email Marketing Captures the Clicks, Landing Pages Sell the Products
Posted on March 9, 2011 | No CommentsContributor: Christina Galbornetti, Director, Creative Services, V12 Group Most email campaign reporting applications provide standard, but important stats on number of emails delivered, opens, clicks and opt-outs. Although helpful, this information alone is not sufficient to determine the real success of your campaign. To truly measure... -
Email Marketing: Show me the ROI
Posted on February 7, 2011 | No CommentsSource: Adam Sutton, Marketing Experiments, Blog After squinting at my screen for weeks trying to read the MarketingSherpa 2011 Email Marketing Benchmark Report PDF, I finally have a hard copy sitting on my desk — and it’s bursting with insight. Having read the executive summary... -
Do You Use Snippets For More Opens?
Posted on September 7, 2010 | No CommentsSource: Inbox Indeas Blog, August 24th, 2010 Did you know that your “from” and subject lines aren’t the only inbox tools you have to convince subscribers to open your email marketing messages? Some email programs also display an auto-preview of the top of your email... -
How to Determine the Real Success of Your Email Campaigns
Posted on July 20, 2010 | No CommentsSource: Kathleen Maher, Email Product Manager, V12 Group Most email campaign reporting applications report on number of emails delivered, opens, clicks and opt-outs. Although helpful, this information is not sufficient to determine the real success of the campaign. For instance, what happens if the visitor...