Recent Posts
Study: When Email is Viewed Heavily Effects Where: 01/19/2012 Source: Ken Magill
Though mobile email viewership is steadily rising on a month-to-month basis, it plummets on Mondays, according to a...
Email + Mobile: No More Excuses: Get Started Optimizing for Mobile: 01/19/2012 Source: Stephanie Colleton, Return Path Original post cited here
In last month’s column, Julia Peavy listed “Explosive Mobile Growth” as her...
Minimizing email opt-outs in 2012: 01/18/2012 Contributor: Christina Galbornetti, Creative Director, V12 Group
Attrition rates for email marketing lists will continue to challenge marketers well into 2012....
Tell Congress: Don’t censor the Web: 01/18/2012 Source: Google.com
Millions of Americans oppose SOPA and PIPA because these bills would censor the Internet and slow economic growth in...
White House Will Not Support SOPA, PIPA: 01/16/2012 Source: Catharine Smith, The Huffington Post
Saturday marked a major victory for opponents of proposed anti-piracy legislation Stop Online Piracy Act...
5 Awesome Landing Page Lessons from Real Life Examples: 01/12/2012 Source: Corey Eridon, www.hubspot.com
On a previous blog post about marketing tests, a commenter asked for some examples of great landing...
WHITEPAPER: Data Licensing Guide to Leveraging Data Acquisition/Use for Better ROI: 01/12/2012 Data has always been the linchpin to success in any marketing campaign. As we move further into the 21st century—watching...
How Marketers Use Email: 01/12/2012 There are two main usages of email by marketers:
1. New Customer Prospecting/Acquisition:
Lead generation
Sales
Brand/awareness building
Grow mailing list
2. Customer Retention:
Transaction confirmations
Account summaries
Newsletters/news...
Market Opportunity for Email: 01/12/2012 By Mark Brownlow, Email Marketing Report, May 2010
People unfamiliar with email marketing often wonder what all the fuss is...
Why Segment Your List?: 01/12/2012 Delivering relevant content to segments in personalized ways requires more than an email address. It requires a database that accommodates...
Understanding Reporting Archive
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10 Tips To Prevent Your Email From Being Marked As Spam
Posted on August 11, 2011 | No CommentsThe “Spam” button can be the kiss of death…it hurts sender reputation on a delivery level and brand reputation at the consumer level…not to mention the egos of email marketers everywhere. Here are some tips to help try and avoid the unwanted action of marking... -
Email Marketing Captures the Clicks, Landing Pages Sell the Products
Posted on March 9, 2011 | No CommentsContributor: Christina Galbornetti, Director, Creative Services, V12 Group Most email campaign reporting applications provide standard, but important stats on number of emails delivered, opens, clicks and opt-outs. Although helpful, this information alone is not sufficient to determine the real success of your campaign. To truly measure... -
How Valid is an Email Open Rate?
Posted on August 5, 2010 | No CommentsSource: Kathleen Maher, Email Product Manager, V12 Group Using the email open rate as a measurement of how well your campaign performed is not going to provide you with an accurate metric. The reality is that there is no reliable method for determining how many... -
Understanding Email Reporting
Posted on June 4, 2010 | No CommentsSource: Kathleen Maher, Email Product Manager, V12 Group Email Marketing Campaign reporting provides your clients with information to evaluate the performance of each campaign. Basic reporting includes: • The numbers of messages sent and of those sent how many were actually delivered. • Click rates...