Recent Posts
Study: When Email is Viewed Heavily Effects Where: 01/19/2012 Source: Ken Magill
Though mobile email viewership is steadily rising on a month-to-month basis, it plummets on Mondays, according to a...
Email + Mobile: No More Excuses: Get Started Optimizing for Mobile: 01/19/2012 Source: Stephanie Colleton, Return Path Original post cited here
In last month’s column, Julia Peavy listed “Explosive Mobile Growth” as her...
Minimizing email opt-outs in 2012: 01/18/2012 Contributor: Christina Galbornetti, Creative Director, V12 Group
Attrition rates for email marketing lists will continue to challenge marketers well into 2012....
Tell Congress: Don’t censor the Web: 01/18/2012 Source: Google.com
Millions of Americans oppose SOPA and PIPA because these bills would censor the Internet and slow economic growth in...
White House Will Not Support SOPA, PIPA: 01/16/2012 Source: Catharine Smith, The Huffington Post
Saturday marked a major victory for opponents of proposed anti-piracy legislation Stop Online Piracy Act...
5 Awesome Landing Page Lessons from Real Life Examples: 01/12/2012 Source: Corey Eridon, www.hubspot.com
On a previous blog post about marketing tests, a commenter asked for some examples of great landing...
WHITEPAPER: Data Licensing Guide to Leveraging Data Acquisition/Use for Better ROI: 01/12/2012 Data has always been the linchpin to success in any marketing campaign. As we move further into the 21st century—watching...
How Marketers Use Email: 01/12/2012 There are two main usages of email by marketers:
1. New Customer Prospecting/Acquisition:
Lead generation
Sales
Brand/awareness building
Grow mailing list
2. Customer Retention:
Transaction confirmations
Account summaries
Newsletters/news...
Market Opportunity for Email: 01/12/2012 By Mark Brownlow, Email Marketing Report, May 2010
People unfamiliar with email marketing often wonder what all the fuss is...
Why Segment Your List?: 01/12/2012 Delivering relevant content to segments in personalized ways requires more than an email address. It requires a database that accommodates...
Testing Archive
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Minimizing email opt-outs in 2012
Posted on January 18, 2012 | No CommentsContributor: Christina Galbornetti, Creative Director, V12 Group Attrition rates for email marketing lists will continue to challenge marketers well into 2012. The never-ending battle to forge past advancing spam filters, engage recipients and maintain subscribers just add to the email wars. The DMA estimated that... -
6 Ways to Spice Up Bland Email Marketing Campaigns
Posted on January 5, 2012 | No CommentsHere’s another post chock full of strategies that can be used in acquisition email campaigns. I especially love the “secret code” segmentation which can be easily applied to any V12 client launch. It’s also a GREAT tactic to see what offer outperforms. The tips on... -
The 6-Step Secret Sauce for Awesome Email Subject Lines
Posted on December 8, 2011 | No CommentsSubject Lines become one of (if not the only) most important element in a successful email campaign. It’s the first line of offense that will establish a click to open, a click to delete or a click to (gasp!) SPAM. This post has some vital... -
The 5 Critical Components of Fantastic Lead-Capture Forms
Posted on November 9, 2011 | No CommentsLanding Pages are a critical part to not only lead gen, but also email marketing. This post covers some of the critical requirements needed for building a successful landing page including positioning, length, form fields and more… Posted by Sarah Goliger, HubSpot.com This article is... -
Interesting A/B Test Results for iPad
Posted on August 24, 2011 | No CommentsDesigning for a mobile device is quite different than designing for the desktop user. Tests like this one can help marketers determine what design tactics can improve a user’s overall experience and click-ability aka. touch-ability! Vote on this test and see if you guess correctly!... -
Which Email Subject Line Got an 88% Lift?
Posted on July 28, 2011 | No CommentsAnne Holland, Publisher at WhichTestWon developed an informative website that performs A/B and multivariate split testing for e-commerce marketing. http://whichtestwon.com Featured test: A/B SUBJECT LINE This specific test was performed on an in-house list but like we’ve said before, the theory here can be applied... -
4 Tips to Supercharge Call-To-Action Buttons
Posted on July 26, 2011 | No CommentsThese 4 tips not only apply to web pages and landing pages, BUT to email creative as well. Bigger call-to-action buttons make it easier for users to advance to the next step in the selling process AND they are more user-friendly for mobile users. Source:... -
Long Copy VS Short…Which One Sells Better?
Posted on June 21, 2011 | No CommentsAnother post to support that no matter what the content, relevance is king and that copy length is not a determining factor to success. That said, for prospect email marketing, the image to text ratio is a paramount factor in overcoming spam filters so aim... -
How do you get subscribers to take action on email they receive via mobile device?
Posted on June 20, 2011 | No CommentsWhile this post was written specifically for mobile email marketing, many of these techniques are great advice for prospect email marketers-some of these tips will help to get you past today’s stringent SPAM filters. I do think that shorter subject line theory needs to be... -
Timing your E-Mail Marketing
Posted on May 25, 2011 | No CommentsSource: Ron Rule Somehow over the years I’ve managed to work “check my email” into the morning routine, sometimes even before getting dressed or pouring a cup of coffee, and I’ve noticed a few things: My Inbox is fullest first thing in the morning. It’s...