Recent Posts
Study: When Email is Viewed Heavily Effects Where: 01/19/2012 Source: Ken Magill
Though mobile email viewership is steadily rising on a month-to-month basis, it plummets on Mondays, according to a...
Email + Mobile: No More Excuses: Get Started Optimizing for Mobile: 01/19/2012 Source: Stephanie Colleton, Return Path Original post cited here
In last month’s column, Julia Peavy listed “Explosive Mobile Growth” as her...
Minimizing email opt-outs in 2012: 01/18/2012 Contributor: Christina Galbornetti, Creative Director, V12 Group
Attrition rates for email marketing lists will continue to challenge marketers well into 2012....
Tell Congress: Don’t censor the Web: 01/18/2012 Source: Google.com
Millions of Americans oppose SOPA and PIPA because these bills would censor the Internet and slow economic growth in...
White House Will Not Support SOPA, PIPA: 01/16/2012 Source: Catharine Smith, The Huffington Post
Saturday marked a major victory for opponents of proposed anti-piracy legislation Stop Online Piracy Act...
5 Awesome Landing Page Lessons from Real Life Examples: 01/12/2012 Source: Corey Eridon, www.hubspot.com
On a previous blog post about marketing tests, a commenter asked for some examples of great landing...
WHITEPAPER: Data Licensing Guide to Leveraging Data Acquisition/Use for Better ROI: 01/12/2012 Data has always been the linchpin to success in any marketing campaign. As we move further into the 21st century—watching...
How Marketers Use Email: 01/12/2012 There are two main usages of email by marketers:
1. New Customer Prospecting/Acquisition:
Lead generation
Sales
Brand/awareness building
Grow mailing list
2. Customer Retention:
Transaction confirmations
Account summaries
Newsletters/news...
Market Opportunity for Email: 01/12/2012 By Mark Brownlow, Email Marketing Report, May 2010
People unfamiliar with email marketing often wonder what all the fuss is...
Why Segment Your List?: 01/12/2012 Delivering relevant content to segments in personalized ways requires more than an email address. It requires a database that accommodates...
Metrics & Testing Archive
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Minimizing email opt-outs in 2012
Posted on January 18, 2012 | No CommentsContributor: Christina Galbornetti, Creative Director, V12 Group Attrition rates for email marketing lists will continue to challenge marketers well into 2012. The never-ending battle to forge past advancing spam filters, engage recipients and maintain subscribers just add to the email wars. The DMA estimated that... -
6 Ways to Spice Up Bland Email Marketing Campaigns
Posted on January 5, 2012 | No CommentsHere’s another post chock full of strategies that can be used in acquisition email campaigns. I especially love the “secret code” segmentation which can be easily applied to any V12 client launch. It’s also a GREAT tactic to see what offer outperforms. The tips on... -
The 6-Step Secret Sauce for Awesome Email Subject Lines
Posted on December 8, 2011 | No CommentsSubject Lines become one of (if not the only) most important element in a successful email campaign. It’s the first line of offense that will establish a click to open, a click to delete or a click to (gasp!) SPAM. This post has some vital... -
Survey Incentives: Response Rates and Data Quality
Posted on November 18, 2011 | No CommentsMany clients are interested in conducting surveys to gain knowledge and insight into not only customers, but potential customers. The most cost-effective way to conduct a survey is through the email channel. But, just like emails designed to sell a product or service, the offer... -
The 5 Critical Components of Fantastic Lead-Capture Forms
Posted on November 9, 2011 | No CommentsLanding Pages are a critical part to not only lead gen, but also email marketing. This post covers some of the critical requirements needed for building a successful landing page including positioning, length, form fields and more… Posted by Sarah Goliger, HubSpot.com This article is... -
In Email Marketing, First Impressions Matter More Than You Know
Posted on October 27, 2011 | No CommentsHere at V12 Group, we specialize in email acquisition, but it’s imperative for our clients to think about converting those prospects into longtime customers with lifetime value. This post opens dialogue on how marketers can make the best first impressions using email preference centers and... -
It’s All About the List: 3 Reasons to Practice Good Email List Hygiene
Posted on October 12, 2011 | No CommentsV12 Group’s core offering is our repository of premium consumer and business data that can be used for CRM or acquisition purposes. Data Hygiene is one of the most cost-effective ways that marketers can trim their budgets by weeding out customers that no longer have... -
Before You Launch Your Next Marketing Campaign – The 7 Deadliest Marketing Mistakes
Posted on August 25, 2011 | No CommentsSource: Jessica Swanson, Manta via www.sosemarketing.com Before you launch your next marketing campaign, whether online or offline, make sure to avoid some of the most common marketing mistakes. 1. Failure to write a powerful headline. Whether you’re writing a newspaper ad, email message or press... -
Interesting A/B Test Results for iPad
Posted on August 24, 2011 | No CommentsDesigning for a mobile device is quite different than designing for the desktop user. Tests like this one can help marketers determine what design tactics can improve a user’s overall experience and click-ability aka. touch-ability! Vote on this test and see if you guess correctly!... -
10 Tips To Prevent Your Email From Being Marked As Spam
Posted on August 11, 2011 | No CommentsThe “Spam” button can be the kiss of death…it hurts sender reputation on a delivery level and brand reputation at the consumer level…not to mention the egos of email marketers everywhere. Here are some tips to help try and avoid the unwanted action of marking...