Recent Posts
Study: When Email is Viewed Heavily Effects Where: 01/19/2012 Source: Ken Magill
Though mobile email viewership is steadily rising on a month-to-month basis, it plummets on Mondays, according to a...
Email + Mobile: No More Excuses: Get Started Optimizing for Mobile: 01/19/2012 Source: Stephanie Colleton, Return Path Original post cited here
In last month’s column, Julia Peavy listed “Explosive Mobile Growth” as her...
Minimizing email opt-outs in 2012: 01/18/2012 Contributor: Christina Galbornetti, Creative Director, V12 Group
Attrition rates for email marketing lists will continue to challenge marketers well into 2012....
Tell Congress: Don’t censor the Web: 01/18/2012 Source: Google.com
Millions of Americans oppose SOPA and PIPA because these bills would censor the Internet and slow economic growth in...
White House Will Not Support SOPA, PIPA: 01/16/2012 Source: Catharine Smith, The Huffington Post
Saturday marked a major victory for opponents of proposed anti-piracy legislation Stop Online Piracy Act...
5 Awesome Landing Page Lessons from Real Life Examples: 01/12/2012 Source: Corey Eridon, www.hubspot.com
On a previous blog post about marketing tests, a commenter asked for some examples of great landing...
WHITEPAPER: Data Licensing Guide to Leveraging Data Acquisition/Use for Better ROI: 01/12/2012 Data has always been the linchpin to success in any marketing campaign. As we move further into the 21st century—watching...
How Marketers Use Email: 01/12/2012 There are two main usages of email by marketers:
1. New Customer Prospecting/Acquisition:
Lead generation
Sales
Brand/awareness building
Grow mailing list
2. Customer Retention:
Transaction confirmations
Account summaries
Newsletters/news...
Market Opportunity for Email: 01/12/2012 By Mark Brownlow, Email Marketing Report, May 2010
People unfamiliar with email marketing often wonder what all the fuss is...
Why Segment Your List?: 01/12/2012 Delivering relevant content to segments in personalized ways requires more than an email address. It requires a database that accommodates...
Monitor Delivery Archive
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It’s All About the List: 3 Reasons to Practice Good Email List Hygiene
Posted on October 12, 2011 | No CommentsV12 Group’s core offering is our repository of premium consumer and business data that can be used for CRM or acquisition purposes. Data Hygiene is one of the most cost-effective ways that marketers can trim their budgets by weeding out customers that no longer have... -
Before You Launch Your Next Marketing Campaign – The 7 Deadliest Marketing Mistakes
Posted on August 25, 2011 | No CommentsSource: Jessica Swanson, Manta via www.sosemarketing.com Before you launch your next marketing campaign, whether online or offline, make sure to avoid some of the most common marketing mistakes. 1. Failure to write a powerful headline. Whether you’re writing a newspaper ad, email message or press... -
Gettin’ Granular: Segmenting Your Email Statistics
Posted on April 19, 2011 | No CommentsSource: Tim Falls, Deliverability.com Why We Track Statistics are critical to any email campaign, be it bulk or transactional. In order to run efficient and effective campaigns, an organization must have in place some way of gaining insight into how their messages are received... -
I have been hearing about changes in deliverability recently. What are they and how do they affect b2b marketers?
Posted on February 11, 2011 | No CommentsSource: Kara Trivunovic, Senior Director Of Strategic Services, Strongmail Systems Deliverability has been a consistent conversation for years now, and that isn’t going to change any time soon. The individual inbox providers are consistently adjusting their delivery requirements and inbox placement logic to create the... -
How Much Mail Doesn’t Make It To The Inbox?
Posted on November 4, 2010 | No CommentsSource: ReturnPath,The Global Email Deliverability Benchmark Report, 2H 2009 Return Path, the global market leader in email deliverability solutions, reviewed data from 131 ISPs in the United States, Canada, Europe, and the Asia Pacific territories from July through December of 2009. What the data shows... -
Deliverability Failures Remains a Challenge for Commercial Email Senders
Posted on July 2, 2010 | No CommentsSource: Kathleen Maher, Email Product Manager, V12 Group ReturnPath, the leader in email delivery, conducted a research report the second half of 2009 that showed an inbox placement rate of just 80.1% for permission-based commercial email in the United States and Canada. The report also...