Recent Posts
Study: When Email is Viewed Heavily Effects Where: 01/19/2012 Source: Ken Magill
Though mobile email viewership is steadily rising on a month-to-month basis, it plummets on Mondays, according to a...
Email + Mobile: No More Excuses: Get Started Optimizing for Mobile: 01/19/2012 Source: Stephanie Colleton, Return Path Original post cited here
In last month’s column, Julia Peavy listed “Explosive Mobile Growth” as her...
Minimizing email opt-outs in 2012: 01/18/2012 Contributor: Christina Galbornetti, Creative Director, V12 Group
Attrition rates for email marketing lists will continue to challenge marketers well into 2012....
Tell Congress: Don’t censor the Web: 01/18/2012 Source: Google.com
Millions of Americans oppose SOPA and PIPA because these bills would censor the Internet and slow economic growth in...
White House Will Not Support SOPA, PIPA: 01/16/2012 Source: Catharine Smith, The Huffington Post
Saturday marked a major victory for opponents of proposed anti-piracy legislation Stop Online Piracy Act...
5 Awesome Landing Page Lessons from Real Life Examples: 01/12/2012 Source: Corey Eridon, www.hubspot.com
On a previous blog post about marketing tests, a commenter asked for some examples of great landing...
WHITEPAPER: Data Licensing Guide to Leveraging Data Acquisition/Use for Better ROI: 01/12/2012 Data has always been the linchpin to success in any marketing campaign. As we move further into the 21st century—watching...
How Marketers Use Email: 01/12/2012 There are two main usages of email by marketers:
1. New Customer Prospecting/Acquisition:
Lead generation
Sales
Brand/awareness building
Grow mailing list
2. Customer Retention:
Transaction confirmations
Account summaries
Newsletters/news...
Market Opportunity for Email: 01/12/2012 By Mark Brownlow, Email Marketing Report, May 2010
People unfamiliar with email marketing often wonder what all the fuss is...
Why Segment Your List?: 01/12/2012 Delivering relevant content to segments in personalized ways requires more than an email address. It requires a database that accommodates...
Deliverability Archive
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It’s All About the List: 3 Reasons to Practice Good Email List Hygiene
Posted on October 12, 2011 | No CommentsV12 Group’s core offering is our repository of premium consumer and business data that can be used for CRM or acquisition purposes. Data Hygiene is one of the most cost-effective ways that marketers can trim their budgets by weeding out customers that no longer have... -
Before You Launch Your Next Marketing Campaign – The 7 Deadliest Marketing Mistakes
Posted on August 25, 2011 | No CommentsSource: Jessica Swanson, Manta via www.sosemarketing.com Before you launch your next marketing campaign, whether online or offline, make sure to avoid some of the most common marketing mistakes. 1. Failure to write a powerful headline. Whether you’re writing a newspaper ad, email message or press... -
10 Tips To Prevent Your Email From Being Marked As Spam
Posted on August 11, 2011 | No CommentsThe “Spam” button can be the kiss of death…it hurts sender reputation on a delivery level and brand reputation at the consumer level…not to mention the egos of email marketers everywhere. Here are some tips to help try and avoid the unwanted action of marking... -
Tactics for Engaging Email Subscribers: Five Companies Getting It Right
Posted on July 6, 2011 | No CommentsSource: Kara Trivunovic, MarketingProfs.com In this article, you’ll learn… The pros and cons of focusing on engagement as an email metric How engagement levels today can affect your email deliverability in the future Out-of-the-box ways to drive engagement “Engagement” is a term that has sprung... -
Improving open rates for your acquisition e-mail
Posted on May 5, 2011 | No CommentsAn oldie but a goodie for marketers to remind us to always focus on the basics of acquisition email in order to be successful. Source: Albert Gadbut, dmnews.com As a panel participant at industry events, I am often asked a common question on the topic... -
B2B Email Frequency
Posted on April 27, 2011 | No CommentsMany B2B clients wonder at what pace they need to be emailing prospects and clients to really make an impact in their campaigns. This post helps support V12′s stance that it’s all subjective…and here’s why: Considerations for B2B Email Frequency Source: Ardath Albee, Marketing Interactions... -
WHITEPAPER: Phishing Facts for Email Marketers
Posted on April 20, 2011 | No CommentsThis paper will help marketers better understand ‘phishing’ factors, the risks involved, and how it can impact email campaigns. Email phishing attacks are destructive for everyone, it’s not just the brands (and their customers) who fall victim to this scam…it’s the entire email community who... -
Gettin’ Granular: Segmenting Your Email Statistics
Posted on April 19, 2011 | No CommentsSource: Tim Falls, Deliverability.com Why We Track Statistics are critical to any email campaign, be it bulk or transactional. In order to run efficient and effective campaigns, an organization must have in place some way of gaining insight into how their messages are received... -
Relevant, engaging content is more important than ever
Posted on March 16, 2011 | No CommentsThe 2 sides of the email marketing equation are (1) a targeted audience and (2) relevant content that engages that audience. You are well on your way to a successful campaign if you follow that formula. This most recent post from HubSpot presents us with... -
I have been hearing about changes in deliverability recently. What are they and how do they affect b2b marketers?
Posted on February 11, 2011 | No CommentsSource: Kara Trivunovic, Senior Director Of Strategic Services, Strongmail Systems Deliverability has been a consistent conversation for years now, and that isn’t going to change any time soon. The individual inbox providers are consistently adjusting their delivery requirements and inbox placement logic to create the...