Recent Posts
Study: When Email is Viewed Heavily Effects Where: 01/19/2012 Source: Ken Magill
Though mobile email viewership is steadily rising on a month-to-month basis, it plummets on Mondays, according to a...
Email + Mobile: No More Excuses: Get Started Optimizing for Mobile: 01/19/2012 Source: Stephanie Colleton, Return Path Original post cited here
In last month’s column, Julia Peavy listed “Explosive Mobile Growth” as her...
Minimizing email opt-outs in 2012: 01/18/2012 Contributor: Christina Galbornetti, Creative Director, V12 Group
Attrition rates for email marketing lists will continue to challenge marketers well into 2012....
Tell Congress: Don’t censor the Web: 01/18/2012 Source: Google.com
Millions of Americans oppose SOPA and PIPA because these bills would censor the Internet and slow economic growth in...
White House Will Not Support SOPA, PIPA: 01/16/2012 Source: Catharine Smith, The Huffington Post
Saturday marked a major victory for opponents of proposed anti-piracy legislation Stop Online Piracy Act...
5 Awesome Landing Page Lessons from Real Life Examples: 01/12/2012 Source: Corey Eridon, www.hubspot.com
On a previous blog post about marketing tests, a commenter asked for some examples of great landing...
WHITEPAPER: Data Licensing Guide to Leveraging Data Acquisition/Use for Better ROI: 01/12/2012 Data has always been the linchpin to success in any marketing campaign. As we move further into the 21st century—watching...
How Marketers Use Email: 01/12/2012 There are two main usages of email by marketers:
1. New Customer Prospecting/Acquisition:
Lead generation
Sales
Brand/awareness building
Grow mailing list
2. Customer Retention:
Transaction confirmations
Account summaries
Newsletters/news...
Market Opportunity for Email: 01/12/2012 By Mark Brownlow, Email Marketing Report, May 2010
People unfamiliar with email marketing often wonder what all the fuss is...
Why Segment Your List?: 01/12/2012 Delivering relevant content to segments in personalized ways requires more than an email address. It requires a database that accommodates...
Subject Lines Archive
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The 6-Step Secret Sauce for Awesome Email Subject Lines
Posted on December 8, 2011 | No CommentsSubject Lines become one of (if not the only) most important element in a successful email campaign. It’s the first line of offense that will establish a click to open, a click to delete or a click to (gasp!) SPAM. This post has some vital... -
In Email Marketing, First Impressions Matter More Than You Know
Posted on October 27, 2011 | No CommentsHere at V12 Group, we specialize in email acquisition, but it’s imperative for our clients to think about converting those prospects into longtime customers with lifetime value. This post opens dialogue on how marketers can make the best first impressions using email preference centers and... -
B2B: 13 Awesome Headlines for Business Blogging Success
Posted on October 6, 2011 | No CommentsIt’s like the purple squirrel…B2B marketing advice that’s actually effective?! This post got my attention since this copy advice for blogging could absolutely convert to email. Use these tips and samples in your subject lines and see if they boost your clicks. Posted by: Kipp... -
Before You Launch Your Next Marketing Campaign – The 7 Deadliest Marketing Mistakes
Posted on August 25, 2011 | No CommentsSource: Jessica Swanson, Manta via www.sosemarketing.com Before you launch your next marketing campaign, whether online or offline, make sure to avoid some of the most common marketing mistakes. 1. Failure to write a powerful headline. Whether you’re writing a newspaper ad, email message or press... -
Which Email Subject Line Got an 88% Lift?
Posted on July 28, 2011 | No CommentsAnne Holland, Publisher at WhichTestWon developed an informative website that performs A/B and multivariate split testing for e-commerce marketing. http://whichtestwon.com Featured test: A/B SUBJECT LINE This specific test was performed on an in-house list but like we’ve said before, the theory here can be applied... -
Building email subject lines to increase revenue
Posted on April 12, 2011 | No CommentsSubject lines may be the most crucial factor to the success of your email marketing campaigns…they are also easy to change, test and analyze. Building an effective subject line takes effort, patience and creativity. Many marketers spend the bulk of time building the actual look... -
6 Copywriting Tips for Customer Conversion
Posted on April 6, 2011 | No CommentsBefore my gig here at V12 Group, my previous employer had spent his lifetime writing copy for hugely successful direct marketing campaigns ranging from print ads, mail and DRTV and he always used to say, “Where were you when the page was blank?” This was... -
Stellar Subject Lines: 10 Rules that Get Results
Posted on March 2, 2011 | No CommentsSource: Lyris Fifty characters could be all that stands between you and the success of your next email campaign. Why? Because 50 characters is all the space you have in a typical subject line. You have 50 characters – or less – to catch the... -
29 Great B2B Subject Lines
Posted on February 7, 2011 | No CommentsSource: Janine Popick, President and CEO – Founder Vertical Response, Blog With a business-to-business offering, you might be trying to get your customers to sign up for a free trial, get them to an event, a webinar or give them information on how to be... -
Email Subject Lines: 3 Better Ways to Write Effective Subject Lines
Posted on September 1, 2010 | No CommentsSource: Ethan Bolt, Email Marketing, Sept 1, 2010 While the message and design of each e-mail are crucial to converting recipients, the subject line is the outer envelope, if you will. It must strike the right tone in order to get prospects to open. Read...