Recent Posts
Study: When Email is Viewed Heavily Effects Where: 01/19/2012 Source: Ken Magill
Though mobile email viewership is steadily rising on a month-to-month basis, it plummets on Mondays, according to a...
Email + Mobile: No More Excuses: Get Started Optimizing for Mobile: 01/19/2012 Source: Stephanie Colleton, Return Path Original post cited here
In last month’s column, Julia Peavy listed “Explosive Mobile Growth” as her...
Minimizing email opt-outs in 2012: 01/18/2012 Contributor: Christina Galbornetti, Creative Director, V12 Group
Attrition rates for email marketing lists will continue to challenge marketers well into 2012....
Tell Congress: Don’t censor the Web: 01/18/2012 Source: Google.com
Millions of Americans oppose SOPA and PIPA because these bills would censor the Internet and slow economic growth in...
White House Will Not Support SOPA, PIPA: 01/16/2012 Source: Catharine Smith, The Huffington Post
Saturday marked a major victory for opponents of proposed anti-piracy legislation Stop Online Piracy Act...
5 Awesome Landing Page Lessons from Real Life Examples: 01/12/2012 Source: Corey Eridon, www.hubspot.com
On a previous blog post about marketing tests, a commenter asked for some examples of great landing...
WHITEPAPER: Data Licensing Guide to Leveraging Data Acquisition/Use for Better ROI: 01/12/2012 Data has always been the linchpin to success in any marketing campaign. As we move further into the 21st century—watching...
How Marketers Use Email: 01/12/2012 There are two main usages of email by marketers:
1. New Customer Prospecting/Acquisition:
Lead generation
Sales
Brand/awareness building
Grow mailing list
2. Customer Retention:
Transaction confirmations
Account summaries
Newsletters/news...
Market Opportunity for Email: 01/12/2012 By Mark Brownlow, Email Marketing Report, May 2010
People unfamiliar with email marketing often wonder what all the fuss is...
Why Segment Your List?: 01/12/2012 Delivering relevant content to segments in personalized ways requires more than an email address. It requires a database that accommodates...
Email for Mobile Archive
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Study: When Email is Viewed Heavily Effects Where
Posted on January 19, 2012 | No CommentsSource: Ken Magill Though mobile email viewership is steadily rising on a month-to-month basis, it plummets on Mondays, according to a study released today by email security and deliverability firm Return Path. The drop apparently coincides with people getting back to work and interacting with... -
Email + Mobile: No More Excuses: Get Started Optimizing for Mobile
Posted on January 19, 2012 | No CommentsSource: Stephanie Colleton, Return Path Original post cited here In last month’s column, Julia Peavy listed “Explosive Mobile Growth” as her final prediction for the email space in 2012. Also in December, Ken provided some insight on the changes in mobile viewership. So, let’s take... -
5 Steps to Spelling Out E-M-A-I-L
Posted on August 8, 2011 | No CommentsSource: www.blog.hubspot.com with Guest Poster Jim Ducharme, a social media professional and online marketing consultant who helps companies use an integrated approach to their online marketing. You can read more of his thoughts on social and marketing at: www.hugehead.ca. There’s nothing I love more than... -
WHITEPAPER: Top 10 Mobile Design Tips for Email
Posted on July 13, 2011 | No CommentsSo many smartphones, so little time to design an email template that works for them all! The team at V12 Group has compiled the 10 top best design tips that can turn your everyday email design template into a mobile-friendly version to help solve most... -
How do you get subscribers to take action on email they receive via mobile device?
Posted on June 20, 2011 | No CommentsWhile this post was written specifically for mobile email marketing, many of these techniques are great advice for prospect email marketers-some of these tips will help to get you past today’s stringent SPAM filters. I do think that shorter subject line theory needs to be... -
Programmer’s Guide to Designing/Coding HTML Email Creative
Posted on June 18, 2011 | No CommentsSource: Beasley Direct Marketing, Inc. The easiest way to design an email communication is also the riskiest: composing it in Word, choosing “save as a Web Page” then opening and sending from Outlook. In the interests of cross-application compatibility, Microsoft adds all kinds of formatting... -
5 Email Marketing Trends You Can’t Ignore (& How to Take Advantage of Them)
Posted on June 1, 2011 | No CommentsSource: Veronica Maria Jarski, MarketingProfs Email marketing is thriving—especially for businesses who can adapt it to the changing world. In a kick-off talk for the MarketingProfs University email marketing course, Loren McDonald (vice president of Industry Relations at Silverpop) discussed the hottest email marketing trends—and... -
The Future of Mobile Messaging
Posted on May 19, 2011 | No CommentsHere’s a compelling report on mobile messaging that provides important insights on the impact mobile devices have on email marketing campaigns. However, you can’t ignore desktop and webmail experiences. Come back next week when I’ll be posting some tips on designing for mobile devices. Source:... -
Five Keys to Mobile-Ready Email Design
Posted on March 24, 2011 | No CommentsIndustry experts at YesMail present some viable options here for crunching email creative for mobile use, HOWEVER there are certain exceptions when designing for an acquisition campaign. Most notably the recommendation on “viewport meta tags” which might insert unnecessary coding into your email that could... -
6 Design Tips for Mobile Email
Posted on March 2, 2011 | No CommentsSource: Rich Barrett, Email Transit, Blog Post Email design has always been a challenge due to the many technical limitations that the various ways of reading emails can present. Now that mobile devices are becoming a more and more popular platform we face a whole...