Recent Posts
Study: When Email is Viewed Heavily Effects Where: 01/19/2012 Source: Ken Magill
Though mobile email viewership is steadily rising on a month-to-month basis, it plummets on Mondays, according to a...
Email + Mobile: No More Excuses: Get Started Optimizing for Mobile: 01/19/2012 Source: Stephanie Colleton, Return Path Original post cited here
In last month’s column, Julia Peavy listed “Explosive Mobile Growth” as her...
Minimizing email opt-outs in 2012: 01/18/2012 Contributor: Christina Galbornetti, Creative Director, V12 Group
Attrition rates for email marketing lists will continue to challenge marketers well into 2012....
Tell Congress: Don’t censor the Web: 01/18/2012 Source: Google.com
Millions of Americans oppose SOPA and PIPA because these bills would censor the Internet and slow economic growth in...
White House Will Not Support SOPA, PIPA: 01/16/2012 Source: Catharine Smith, The Huffington Post
Saturday marked a major victory for opponents of proposed anti-piracy legislation Stop Online Piracy Act...
5 Awesome Landing Page Lessons from Real Life Examples: 01/12/2012 Source: Corey Eridon, www.hubspot.com
On a previous blog post about marketing tests, a commenter asked for some examples of great landing...
WHITEPAPER: Data Licensing Guide to Leveraging Data Acquisition/Use for Better ROI: 01/12/2012 Data has always been the linchpin to success in any marketing campaign. As we move further into the 21st century—watching...
How Marketers Use Email: 01/12/2012 There are two main usages of email by marketers:
1. New Customer Prospecting/Acquisition:
Lead generation
Sales
Brand/awareness building
Grow mailing list
2. Customer Retention:
Transaction confirmations
Account summaries
Newsletters/news...
Market Opportunity for Email: 01/12/2012 By Mark Brownlow, Email Marketing Report, May 2010
People unfamiliar with email marketing often wonder what all the fuss is...
Why Segment Your List?: 01/12/2012 Delivering relevant content to segments in personalized ways requires more than an email address. It requires a database that accommodates...
Landing Pages Archive
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Minimizing email opt-outs in 2012
Posted on January 18, 2012 | No CommentsContributor: Christina Galbornetti, Creative Director, V12 Group Attrition rates for email marketing lists will continue to challenge marketers well into 2012. The never-ending battle to forge past advancing spam filters, engage recipients and maintain subscribers just add to the email wars. The DMA estimated that... -
5 Awesome Landing Page Lessons from Real Life Examples
Posted on January 12, 2012 | No CommentsSource: Corey Eridon, www.hubspot.com On a previous blog post about marketing tests, a commenter asked for some examples of great landing pages. We’ve received that request more than once and figured it’s about time to deliver! So I set out to find some of the... -
Call to Action Advice
Posted on May 10, 2011 | No Comments“Click here” is a common spam trigger phrase in acquisition email so we advise clients to avoid the term altogether and use “press here” instead. This white paper dives deeper into the strategic reasoning behind developing better call to actions with some great advice. Source:... -
Email Marketing Captures the Clicks, Landing Pages Sell the Products
Posted on March 9, 2011 | No CommentsContributor: Christina Galbornetti, Director, Creative Services, V12 Group Most email campaign reporting applications provide standard, but important stats on number of emails delivered, opens, clicks and opt-outs. Although helpful, this information alone is not sufficient to determine the real success of your campaign. To truly measure... -
Don’t Let Your Site Let You Down
Posted on November 2, 2010 | No CommentsSource: By Karen Talavera, President, Synchronicity Marketing True response, also known as conversion, in the email marketing channel, occurs 95% on a Web page. If you’re like most email marketers you’ll be driving campaign responders to your Website via click-able links in an email message.... -
Landing Pages 101
Posted on June 7, 2010 | No CommentsSource: Christina Galbornetti, Director Creative Services, V12 Group Your email is the ‘teaser’ promotion that entices the consumer to click through to a landing page where more detailed ‘sell’ information is presented. The page will usually display content that is a logical extension of the...