Recent Posts
Study: When Email is Viewed Heavily Effects Where: 01/19/2012 Source: Ken Magill
Though mobile email viewership is steadily rising on a month-to-month basis, it plummets on Mondays, according to a...
Email + Mobile: No More Excuses: Get Started Optimizing for Mobile: 01/19/2012 Source: Stephanie Colleton, Return Path Original post cited here
In last month’s column, Julia Peavy listed “Explosive Mobile Growth” as her...
Minimizing email opt-outs in 2012: 01/18/2012 Contributor: Christina Galbornetti, Creative Director, V12 Group
Attrition rates for email marketing lists will continue to challenge marketers well into 2012....
Tell Congress: Don’t censor the Web: 01/18/2012 Source: Google.com
Millions of Americans oppose SOPA and PIPA because these bills would censor the Internet and slow economic growth in...
White House Will Not Support SOPA, PIPA: 01/16/2012 Source: Catharine Smith, The Huffington Post
Saturday marked a major victory for opponents of proposed anti-piracy legislation Stop Online Piracy Act...
5 Awesome Landing Page Lessons from Real Life Examples: 01/12/2012 Source: Corey Eridon, www.hubspot.com
On a previous blog post about marketing tests, a commenter asked for some examples of great landing...
WHITEPAPER: Data Licensing Guide to Leveraging Data Acquisition/Use for Better ROI: 01/12/2012 Data has always been the linchpin to success in any marketing campaign. As we move further into the 21st century—watching...
How Marketers Use Email: 01/12/2012 There are two main usages of email by marketers:
1. New Customer Prospecting/Acquisition:
Lead generation
Sales
Brand/awareness building
Grow mailing list
2. Customer Retention:
Transaction confirmations
Account summaries
Newsletters/news...
Market Opportunity for Email: 01/12/2012 By Mark Brownlow, Email Marketing Report, May 2010
People unfamiliar with email marketing often wonder what all the fuss is...
Why Segment Your List?: 01/12/2012 Delivering relevant content to segments in personalized ways requires more than an email address. It requires a database that accommodates...
Writing Effective Copy Archive
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Minimizing email opt-outs in 2012
Posted on January 18, 2012 | No CommentsContributor: Christina Galbornetti, Creative Director, V12 Group Attrition rates for email marketing lists will continue to challenge marketers well into 2012. The never-ending battle to forge past advancing spam filters, engage recipients and maintain subscribers just add to the email wars. The DMA estimated that... -
6 Ways to Spice Up Bland Email Marketing Campaigns
Posted on January 5, 2012 | No CommentsHere’s another post chock full of strategies that can be used in acquisition email campaigns. I especially love the “secret code” segmentation which can be easily applied to any V12 client launch. It’s also a GREAT tactic to see what offer outperforms. The tips on... -
Five things you can do to improve your email before 2012
Posted on December 21, 2011 | No CommentsSource: Jeanette Brown, Marketing Strategy Manager at Informz 2012 is just around the corner and it’s time to fill those email marketing resolutions you created for yourself a year ago. With the few days we have left, here are five quick things that can be... -
5 Tips for Writing Effective Email Copy
Posted on December 20, 2011 | No CommentsContributor: C. Galbornetti, V12 Group Content development is a critical success factor to creating effective email campaigns. Your target audience needs to immediately comprehend your message and understand the benefit of taking action in the first paragraph of copy. Email marketing programs that pair compelling... -
B2B: 7 Tips for Writing E-mails That Won’t Get Deleted
Posted on December 1, 2011 | No CommentsThe Email Resource Center focuses on prospecting email for the mass consumer market, BUT here’s a post that helps one to one communication for sales people to use for their B2B lead generation campaigns. It’s got key points on how to write emails that get... -
Survey Incentives: Response Rates and Data Quality
Posted on November 18, 2011 | No CommentsMany clients are interested in conducting surveys to gain knowledge and insight into not only customers, but potential customers. The most cost-effective way to conduct a survey is through the email channel. But, just like emails designed to sell a product or service, the offer... -
In Email Marketing, First Impressions Matter More Than You Know
Posted on October 27, 2011 | No CommentsHere at V12 Group, we specialize in email acquisition, but it’s imperative for our clients to think about converting those prospects into longtime customers with lifetime value. This post opens dialogue on how marketers can make the best first impressions using email preference centers and... -
B2B: 13 Awesome Headlines for Business Blogging Success
Posted on October 6, 2011 | No CommentsIt’s like the purple squirrel…B2B marketing advice that’s actually effective?! This post got my attention since this copy advice for blogging could absolutely convert to email. Use these tips and samples in your subject lines and see if they boost your clicks. Posted by: Kipp... -
Five Reasons Why Websites Still Matter
Posted on October 5, 2011 | No CommentsJust back from DMA2011: The Direct Marketing Association’s Annual Trade Show Event and I’m fresh with ideas for marketing for both the email and social arenas…and then I stumble upon this article (which I thought was a given industry law) that…WEBSITES STILL MATTER!! Don’t overlook... -
Before You Launch Your Next Marketing Campaign – The 7 Deadliest Marketing Mistakes
Posted on August 25, 2011 | No CommentsSource: Jessica Swanson, Manta via www.sosemarketing.com Before you launch your next marketing campaign, whether online or offline, make sure to avoid some of the most common marketing mistakes. 1. Failure to write a powerful headline. Whether you’re writing a newspaper ad, email message or press...