Recent Posts
Study: When Email is Viewed Heavily Effects Where: 01/19/2012 Source: Ken Magill
Though mobile email viewership is steadily rising on a month-to-month basis, it plummets on Mondays, according to a...
Email + Mobile: No More Excuses: Get Started Optimizing for Mobile: 01/19/2012 Source: Stephanie Colleton, Return Path Original post cited here
In last month’s column, Julia Peavy listed “Explosive Mobile Growth” as her...
Minimizing email opt-outs in 2012: 01/18/2012 Contributor: Christina Galbornetti, Creative Director, V12 Group
Attrition rates for email marketing lists will continue to challenge marketers well into 2012....
Tell Congress: Don’t censor the Web: 01/18/2012 Source: Google.com
Millions of Americans oppose SOPA and PIPA because these bills would censor the Internet and slow economic growth in...
White House Will Not Support SOPA, PIPA: 01/16/2012 Source: Catharine Smith, The Huffington Post
Saturday marked a major victory for opponents of proposed anti-piracy legislation Stop Online Piracy Act...
5 Awesome Landing Page Lessons from Real Life Examples: 01/12/2012 Source: Corey Eridon, www.hubspot.com
On a previous blog post about marketing tests, a commenter asked for some examples of great landing...
WHITEPAPER: Data Licensing Guide to Leveraging Data Acquisition/Use for Better ROI: 01/12/2012 Data has always been the linchpin to success in any marketing campaign. As we move further into the 21st century—watching...
How Marketers Use Email: 01/12/2012 There are two main usages of email by marketers:
1. New Customer Prospecting/Acquisition:
Lead generation
Sales
Brand/awareness building
Grow mailing list
2. Customer Retention:
Transaction confirmations
Account summaries
Newsletters/news...
Market Opportunity for Email: 01/12/2012 By Mark Brownlow, Email Marketing Report, May 2010
People unfamiliar with email marketing often wonder what all the fuss is...
Why Segment Your List?: 01/12/2012 Delivering relevant content to segments in personalized ways requires more than an email address. It requires a database that accommodates...
HTML Creative Best Practices Archive
-
WHITEPAPER: Top 10 Mobile Design Tips for Email
Posted on July 13, 2011 | No CommentsSo many smartphones, so little time to design an email template that works for them all! The team at V12 Group has compiled the 10 top best design tips that can turn your everyday email design template into a mobile-friendly version to help solve most... -
Long Copy VS Short…Which One Sells Better?
Posted on June 21, 2011 | No CommentsAnother post to support that no matter what the content, relevance is king and that copy length is not a determining factor to success. That said, for prospect email marketing, the image to text ratio is a paramount factor in overcoming spam filters so aim... -
How do you get subscribers to take action on email they receive via mobile device?
Posted on June 20, 2011 | No CommentsWhile this post was written specifically for mobile email marketing, many of these techniques are great advice for prospect email marketers-some of these tips will help to get you past today’s stringent SPAM filters. I do think that shorter subject line theory needs to be... -
Programmer’s Guide to Designing/Coding HTML Email Creative
Posted on June 18, 2011 | No CommentsSource: Beasley Direct Marketing, Inc. The easiest way to design an email communication is also the riskiest: composing it in Word, choosing “save as a Web Page” then opening and sending from Outlook. In the interests of cross-application compatibility, Microsoft adds all kinds of formatting... -
Fatherly Wisdom for Email Marketers
Posted on June 14, 2011 | No CommentsSource: John Murphy, President ReachMail With Father’s day almost upon us, here’s 13 ways you can apply traditional “dad advice” to improve your email marketing practices. Always introduce yourself with a firm handshake – send out a ‘Welcome Email’ to all new subscribers fully introducing... -
Call to Action Advice
Posted on May 10, 2011 | No Comments“Click here” is a common spam trigger phrase in acquisition email so we advise clients to avoid the term altogether and use “press here” instead. This white paper dives deeper into the strategic reasoning behind developing better call to actions with some great advice. Source:... -
Better preheaders? Six ideas to consider…
Posted on May 4, 2011 | No CommentsThe preheader text of any email has a very important function and is considered prime real estate so it should be carefully considered. It can contain anything from utility links to offer text, but for acquisition campaigns it’s like a dangling carrot that appears RIGHT... -
Email frequency: can you increase it safely?
Posted on April 13, 2011 | No CommentsThis week a client was questioning the frequency with which they could send (and then re-send) their email marketing message without hindering performance. V12 recommends a send frequency of 7-10 days to avoid list fatigue and increased complaints to ISPs. This is based on... -
Plain Text Email vs HTML Email
Posted on April 7, 2011 | No CommentsSource: Jay Chambers View entire post here Here are the pros and cons you have to take into account when considering plain text OR HTML: Plain Text: PROS: • Displays well in most email clients and devices • Looks like a personal message CONS: •... -
Resolution explained…pixels, inches, DPI, oh my!
Posted on March 17, 2011 | No CommentsEmail and overall file size is a big factor in acquisition email. V12′s recommended email file size for improving Inbox delivery is 50-70k (images and text included) Therefore, it’s important to optimize images in a graphics manager program. There are many graphics manager programs available...