Recent Posts
Study: When Email is Viewed Heavily Effects Where: 01/19/2012 Source: Ken Magill
Though mobile email viewership is steadily rising on a month-to-month basis, it plummets on Mondays, according to a...
Email + Mobile: No More Excuses: Get Started Optimizing for Mobile: 01/19/2012 Source: Stephanie Colleton, Return Path Original post cited here
In last month’s column, Julia Peavy listed “Explosive Mobile Growth” as her...
Minimizing email opt-outs in 2012: 01/18/2012 Contributor: Christina Galbornetti, Creative Director, V12 Group
Attrition rates for email marketing lists will continue to challenge marketers well into 2012....
Tell Congress: Don’t censor the Web: 01/18/2012 Source: Google.com
Millions of Americans oppose SOPA and PIPA because these bills would censor the Internet and slow economic growth in...
White House Will Not Support SOPA, PIPA: 01/16/2012 Source: Catharine Smith, The Huffington Post
Saturday marked a major victory for opponents of proposed anti-piracy legislation Stop Online Piracy Act...
5 Awesome Landing Page Lessons from Real Life Examples: 01/12/2012 Source: Corey Eridon, www.hubspot.com
On a previous blog post about marketing tests, a commenter asked for some examples of great landing...
WHITEPAPER: Data Licensing Guide to Leveraging Data Acquisition/Use for Better ROI: 01/12/2012 Data has always been the linchpin to success in any marketing campaign. As we move further into the 21st century—watching...
How Marketers Use Email: 01/12/2012 There are two main usages of email by marketers:
1. New Customer Prospecting/Acquisition:
Lead generation
Sales
Brand/awareness building
Grow mailing list
2. Customer Retention:
Transaction confirmations
Account summaries
Newsletters/news...
Market Opportunity for Email: 01/12/2012 By Mark Brownlow, Email Marketing Report, May 2010
People unfamiliar with email marketing often wonder what all the fuss is...
Why Segment Your List?: 01/12/2012 Delivering relevant content to segments in personalized ways requires more than an email address. It requires a database that accommodates...
Creative Archive
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Study: When Email is Viewed Heavily Effects Where
Posted on January 19, 2012 | No CommentsSource: Ken Magill Though mobile email viewership is steadily rising on a month-to-month basis, it plummets on Mondays, according to a study released today by email security and deliverability firm Return Path. The drop apparently coincides with people getting back to work and interacting with... -
Email + Mobile: No More Excuses: Get Started Optimizing for Mobile
Posted on January 19, 2012 | No CommentsSource: Stephanie Colleton, Return Path Original post cited here In last month’s column, Julia Peavy listed “Explosive Mobile Growth” as her final prediction for the email space in 2012. Also in December, Ken provided some insight on the changes in mobile viewership. So, let’s take... -
Minimizing email opt-outs in 2012
Posted on January 18, 2012 | No CommentsContributor: Christina Galbornetti, Creative Director, V12 Group Attrition rates for email marketing lists will continue to challenge marketers well into 2012. The never-ending battle to forge past advancing spam filters, engage recipients and maintain subscribers just add to the email wars. The DMA estimated that... -
5 Awesome Landing Page Lessons from Real Life Examples
Posted on January 12, 2012 | No CommentsSource: Corey Eridon, www.hubspot.com On a previous blog post about marketing tests, a commenter asked for some examples of great landing pages. We’ve received that request more than once and figured it’s about time to deliver! So I set out to find some of the... -
6 Ways to Spice Up Bland Email Marketing Campaigns
Posted on January 5, 2012 | No CommentsHere’s another post chock full of strategies that can be used in acquisition email campaigns. I especially love the “secret code” segmentation which can be easily applied to any V12 client launch. It’s also a GREAT tactic to see what offer outperforms. The tips on... -
Five things you can do to improve your email before 2012
Posted on December 21, 2011 | No CommentsSource: Jeanette Brown, Marketing Strategy Manager at Informz 2012 is just around the corner and it’s time to fill those email marketing resolutions you created for yourself a year ago. With the few days we have left, here are five quick things that can be... -
5 Tips for Writing Effective Email Copy
Posted on December 20, 2011 | No CommentsContributor: C. Galbornetti, V12 Group Content development is a critical success factor to creating effective email campaigns. Your target audience needs to immediately comprehend your message and understand the benefit of taking action in the first paragraph of copy. Email marketing programs that pair compelling... -
The 6-Step Secret Sauce for Awesome Email Subject Lines
Posted on December 8, 2011 | No CommentsSubject Lines become one of (if not the only) most important element in a successful email campaign. It’s the first line of offense that will establish a click to open, a click to delete or a click to (gasp!) SPAM. This post has some vital... -
B2B: 7 Tips for Writing E-mails That Won’t Get Deleted
Posted on December 1, 2011 | No CommentsThe Email Resource Center focuses on prospecting email for the mass consumer market, BUT here’s a post that helps one to one communication for sales people to use for their B2B lead generation campaigns. It’s got key points on how to write emails that get... -
The Do’s and Don’ts of Using Media in Prospecting Email
Posted on November 23, 2011 | No CommentsBy: Christina Galbornetti, Director of Creative Services | V12 Group The digital space is paving the way for marketers to better communicate with their customers like no other medium today. Videos, like those seen on YouTube have become a top tool and technique for engaging...