From personalization, segmentation to re-engagement and lead gen, these CRM emails show how the leaders in the email space build strategic multi-channel campaigns that generate results. While many clients may not have big budgets to hire agencies and consultants to pull this off, you can apply some of these techniques to acquisition campaigns and engage prospects just like the pros. Let us know if you see something you’d like to incorporate in your next campaign and we can help make it happen.
Source: Marketing Sherpa
INTRO FROM THE LEAD JUDGE
Dear Email Marketer,
Email may be a mature marketing channel, but marketers are hardly through trying to improve its
results and discovering new ways it can support other areas.
This year’s MarketingSherpa Email Awards showcase the work of marketers who are at the top of
their field, designing email campaigns and strategies to increase relevance and boost results.
In these awards, you will find useful examples to apply to your own email programs, complete
with sample emails and results metrics. This year, entries poured in from around the world, from
companies large and small, which is reflected in our list of winners.
Judging MarketingSherpa’s Email Awards is a collaborative multi-step process that involves
identifying the best entries, debating their merits and, finally, issuing awards. This year, we’re
featuring analysis from the lead judge in each category to better underline why we selected each
winner.
But, of course, the bulk of the insight in this book comes from the award-winning marketers from
across the world, who were kind enough to take the time and effort to share their
groundbreaking work. So, we’ve included, and only slightly edited, these submissions to give you
a sense of what we saw. And, most importantly, so you can learn from your high-performing
peers.
Many thanks to all of our entrants – winners and non-winners alike – for making this year’s Email
Awards so difficult to judge.
Sincerely,
Adam T. Sutton
Senior Reporter
MarketingSherpa, a MECLABS Company
Image credit: zirconicusso
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