I’m posting this CRM winner to show that innovative emails can work and to always think outside the box, THEN tailor those ideas using V12′s Best Practices for Prospecting.
Congrats to Olympus for this ground breaking achievement in internet advertising. I love the idea of scrolling left to right both functionally and visually, but I do think that a lesser known brand for use in a true prospecting campaign might run into a lot of issues here. There’s no disputing, however that testimonial driven advertising works!!
Best Electronics Email message
To Olympus Corporation of the Americas
View the winning email creative here: The New Olympus E-5: See What the Pros Have to Say!
Delivering approximately 45,000 emails for this campaign, Olympus achieved an open rate of 51 percent, unique clicks of 21 percent and a click-through rate of 41.2 percent all above typical industry standards for business-to-consumer campaigns. (**results not typical for acquisition email) This award complements the Marketing Sherpa silver award for Best Email Innovation in January 2011.
Contributors:
| James Harper: | Interactive Marketing Analyst, Corporate Creative Services |
| Richard Pelkowski: | Product Manager, Digital SLR |
| John Knaur: | Senior Marketing Manager, Digital SLR |
| Christopher McGinnis: | Sr. Graphic Designer, Corporate Creative Services |
| Ryan Smedstad: | Creative Manager, Corporate Creative Services |
| Sean Metzgar: | Associate Web Developer, Corporate Creative Services |
| Francisco Rosario: | Manager, Internet Marketing, Corporate Creative Services |
| Scott Hennessy: | Director, Corporate Creative Services |
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