The cross-industry Self-Regulatory Program for Online Behavioral Advertising was developed by leading industry associations to apply consumer-friendly standards to online behavioral advertising across the Internet. Online behavioral advertising increasingly supports the convenient access to content, services, and applications over the Internet that consumers have come to expect at no cost to them.
The Self-Regulatory Program is based on the seven Self-Regulatory Principles for Online Behavioral Advertising released in July 2009. These Principles correspond with tenets proposed by the Federal Trade Commission in February 2009, and also address public education and industry accountability issues raised by the Commission.The Principles are designed to address consumer concerns about the use of personal information and interest based advertising while preserving the innovative and robust advertising that supports the vast array of free online content and the ability to deliver relevant advertising to consumers.
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