Source: ReturnPath,The Global Email Deliverability Benchmark Report, 2H 2009
Return Path, the global market leader in email deliverability solutions, reviewed data from 131 ISPs in the United States, Canada, Europe, and the Asia Pacific territories from July through December of 2009. What the data shows is that email deliverability still plagues commercial email senders worldwide.
The report shows that North American inbox percentages remain flat with 20% of email bulked or missing. The second half of 2009 showed an inbox placement rate of just 80.1% for permission-based commercial email in the United States and Canada. This represents a slight increase as compared to the first half of 2009. The percentage of mail delivered to the “junk†or “bulk†email folder remained flat at 3% in the July to December time period. 16% was not delivered at all between July and December, a slight decrease from earlier in the year.
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