September 7, 2010   Posted by: kmaher

Do You Use Snippets For More Opens?

Source:  Inbox Indeas Blog, August 24th, 2010

Did you know that your “from” and subject lines aren’t the only inbox tools you have to convince subscribers to open your email marketing messages? Some email programs also display an auto-preview of the top of your email (like Gmail), sometimes called a snippet.

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