Source: Kathleen Maher, Email Product Manager, V12 Group
Email Marketing Campaign reporting provides your clients with information to evaluate the performance of each campaign.
Basic reporting includes:
•   The numbers of messages sent and of those sent how many were actually delivered.
•   Click rates based on number of consumers who clicked on the URLs within the message.
•   Open rates determine how many recipients of an email actually opened the message which is reported by number and percentage of email opened.
•   In order to maintain CAN SPAM compliance, a list of all opt-outs within the time frame outlined by the CAN SPAM Act will be provided at the 10 and 30 day intervals.
